Porsche partners up with Mapbox to focus on ‘exploration’ instead of ‘navigation’, bringing across the message that driving is not about getting asap from A to B but driving is fun and adventurous when guided ‘through the mountains and up the coast’. By making use of Mapbox’s tools such as 3D and AR, Porsche wants to surprise its drivers. Tech-magazine ‘Wired’ writes about adding social elements to the ride, such as leaving ‘notes’ on your favorite roads, for friends who might drive the route a few days later. The idea of alternative route planning isn’t new. AMS, the Amsterdam Institute for Advanced Metropolitan Solutions, initiated the Healthy Urban Route Planner which offers cyclists the possibility to choose the route with the least pollution or the aesthetically most pleasing route.
Read more about the ideas on Wired and on Mapbox’s blog
