Fueled by recycling company TerraCycle, the World’s major consumer good companies joined their forces in an effort to create a more environmentally friendly subscription plan on groceries: Loop. In a partnership with UPS and other delivery companies Loop doesn’t not only deliver its products in reusable packaging, but it will also come to pick up the used packages to will clean and reuse them. New York, Paris, New Jersey and Pennsylvania will be among the first cities where Loop will be launched in May 2019.
With introducing this business model, Loop is shifting the responsibility for reducing waste to the production companies instead of the consumer.
Extra shipping is included as the products have to be shipped back for cleaning and reuse, but TerraCycle calculated that Loop is still better for the environment than regular subscription services as most of the (environmental) costs of products are in first time they have to be created. In total Loop exists of 25 partners, among which 8 of the 10 companies are the largest contributors to the plastic waste crisis, according to Greenpeace. Read the full article here.
