Pilot Amsterdam Arena

Energizing the public space

Together with city government, inhabitants, local entrepreneurs and retailers, UNSense Design & Strategy is looking into ways to transform the central Hoekerode plaza from a mere ‘transfer zone’ into a lively place to be.
The central square connects the Bijlmer Arena train station to the shopping area of the Amsterdamse Poort and the flagship stores, cinemas and concert halls of the Arena Boulevard. UNSense is now discussing possibilities of running a pilot to implement sensorial technology to transform the square into a destination in itself: an energetic and active urban meeting place that expresses the identity and cultural diversity of this neighbourhood.