Transforming Hilversum into a medium itself
The concept behind this strategy is to transform the city itself into a medium, a digital podium. Strengthening the connection between the Media Park – which lies approximately one mile from the city centre – and Hilversum Central Station, the concept of the Media Mile transforms this public space along the two-way traffic stream into a true media experience.
UNSense developed a digital framework for building and exhibiting content for individual podia and for groups of networked podia, empowering current and future media companies to explore and create content experiences for urban screens across the city.
With simple interventions, hotspots within the city can be transformed into urban screens, enabling the additional benefit of increased civic engagement. By creating content and connecting it to people in different combinations, the Media Mile transforms the experience of the city centre, while link it with the media park and the history of Hilversum.