Hilversum Media Mile, design & strategy

Futureproofing the city

UNSense Design & Strategy has developed the concept of the Media Mile for the city of Hilversum. The Media Mile was developed to strengthen the media and entertainment ecosystem in the city, making it capable of hosting future entertainment and media industry activities. In a changing media landscape and within a city that is strongly linked to the entertainment industries of radio and television, Hilversum’s ambition is to become the future story factory of The Netherlands. In collaboration with the municipality and local media companies, UNSense has developed a vision and a strategy to bring this ambition forward.