Clear goals
Within this nuanced approach, we have also formulated a number of clear goals: with the 100 Houses project at Brainport Smart District, UNSense has the ambition to develop new standards and improved regulations for smart cities in general, such as:
* Respect for the privacy of the residents, for instance by giving people control over their own data.
The (future) residents will have control over their (personal) data at all times. Needless to say, AVG/GDPR regulations will be strictly followed. The goal of the experiment is to investigate how people, rather than companies, can benefit socially and economically from their own data. UNSense believes that the individual should be in the driver’s seat, deciding what to share with whom and for what purposes. Data will not be ‘sold on’ to third parties.
* Creating an equal playing field for residents, (local) service providers and governments, through public and private collaborations.
* Facilitate new local and fair business models that benefit the residents as well as the stakeholders.
Research shows that costs for housing, mobility and food are the biggest expenses for the average household. Together with partners, UNSense wants to develop new services for living, working, retail, food and energy production that will result in cost saving (by way of a reduction in day-to-day living expenses), while allowing the users/the residents of this living lab – to take control over their own data.